East Crema Coffee Launches €3.5M Crowdfunding Campaign

East Crema Coffee has announced the launch of an investment crowdfunding campaign through Sego Venture, the equity crowdfunding arm of the Segofinance Group. This initiative is part of a €3.5 million funding round that the company plans to use to fuel its national and international expansion.

East Crema Coffee has grown from a single café in Madrid to a network of 21 Coffee Houses

The campaign will allow customers, followers, and individual investors to become shareholders in the company and participate in its next stage of growth. In five years, East Crema Coffee has grown from a single café in Madrid to a network of 21 Coffee Houses spread across seven Spanish cities: Madrid, Barcelona, ​​Valencia, Bilbao, San Sebastián, Seville, and Zaragoza.

According to data provided by the company, East Crema Coffee has increased its revenue from €14,959 in 2020 to nearly €4 million in 2025. It currently has over 124 employees, a community of more than 50,000 members in the East Crema Lovers Club, over 60,000 users in its database, and a repeat customer rate of 73%.

The funds raised in this round will be primarily used to open new Coffee Houses, including large flagship locations in strategic cities. The company also plans to increase the production capacity of its own roastery and continue developing its technology ecosystem.

East Crema Coffee’s strategic plan aims to have 60 operational Coffee Houses by 2029, begin its international expansion in France during 2027, and exceed €28 million in annual revenue by the end of the period. The operation has the support of the company’s current investors, who have expressed their intention to participate in the funding round, and advanced discussions are underway with private investors and specialized funds.

Alberto Velarde: “Over the years we’ve built an incredible community around East Crema Coffee. Thousands of people have been with us since the first location, and now we want to give them the opportunity to be part of our story as shareholders.”

One of the campaign’s objectives is to facilitate the brand community’s participation in its growth. To this end, the company has created East Crema Owner, a space for shareholders that will include ongoing benefits, priority access to product launches, exclusive investor coffees, private experiences, and advantages in coffee shops, the mobile app, and the online store.

East Crema Coffee has also boosted its positioning in the premium lifestyle segment

“Over the years, we have built an incredible community around East Crema Coffee. Thousands of people have been with us since the first location, and now we want to give them the opportunity to be part of our story as shareholders. We believe that the great brands of the future are built together with their community, and this crowdfunding campaign is a way to make that a reality,” said Alberto Velarde, founder and CEO of East Crema Coffee.

The company has developed its own mobile application, loyalty tools, operating systems, management solutions, and AI-powered analytics platforms. According to the company, these tools allow it to control a significant part of its value chain and optimize operations for new store openings.

East Crema Coffee has also boosted its positioning in the premium lifestyle segment through collaborations with organizations and companies such as Mercedes-Benz Fashion Week Madrid, El Corte Inglés, Sánchez Romero, New Balance, Aristocrazy, and Lilly.

The company obtained B Corp certification in 2026, which is linked to criteria of sustainability, fair trade, and positive impact. The crowdfunding campaign is now available through Sego Venture, where interested parties can find information about the investment opportunity and register.

(Featured image by Fahmi Fakhrudin via Unsplash)

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