Ford recently topped the survey by American Customer Satisfaction Index’s (ACSI) Automobile Report 2018, per Consumer Affairs. The automaker had a total score of 82 out of 100, surpassing General Motors’ (GM) score of 80. GM was previously in the first place. Fiat Chrysler had a score of 78, making it to third place.
Some factors that affect customer satisfaction, according to the report, were the products and the services provided. Ford drivers also think that past recalls by Ford products do not affect their satisfaction.
Recent Ford recall of 50,000 hybrid and EV charging cables
This survey came after a recent news that Ford has recalled 50,000 charging cords used for its Ford Focus Electric (models manufactured from 2012 to 2015), Ford Fusion Energi (models manufactured from 2013 to 2015), and Ford C-MAX (models manufactured from 2013 to 2015), per Fortune. The cables were recalled due to a fire risk.
But in an effort to enhance its services, Ford recently come up with more management teams to improve customer satisfaction. These teams will focus on planning, developing, marketing and selling vehicles, per The Detroit News. As the latest structural movement by Ford CEO Jim Hackett, there would be 10 teams that would be in charge of specific categories.
Aside from forming new management teams, the automaker also announced a bold move to cut costs in the coming years. According to Fortune, Ford will stop making new generation sedans for the Northern American market except for Focus Active and Mustang.
Other top automakers
The ACSI Automobile Report 2018 also include other segments. For mass-market vehicles, Subaru took the first place with 84 points, while Toyota and Honda tied in the second place with 83 points.
For the top luxury automaker, Volvo and Lexus are tied on the top spot with 85 points. For overall rankings, ACSI reported that European cars are still on top with 82 points, followed by Korean and Japanese cars tied at 81, while the U.S. automakers are on the third place with 78 points.
Why AI is set to become an integral part of every business
The value of the Artificial Intelligence global market extent was anticipated at $25.9 billion in the year 2018. It is...
Travel agencies resort to crowdfunding to survive the crisis
The Corona crisis has hit the travel agencies in the Neuenstadt region hard: instead of new bookings, cancellations are piling...
Coima launches ESG fund of urban regeneration, with a target over €1 bln
The Italian company Coima has recently launched an ESG fund, with the aim of investing in sustainable regeneration of the...
La Rioja, another Argentine province that wants to export cannabis
La Rioja province expressed its intention to become an important hub for cannabis exports. The Minister of Production and Environment,...
The Canary Islands government is seeking to attract African investments
The Canary Islands government aims to collaborate with the African continent from an economic and social point of view. The...
Business6 days ago
5 steps to help you build an eCommerce store
Featured7 days ago
The coronavirus favored the fintech sector and the digitization of Italian banks
Featured6 days ago
Why using ESG research in COVID-19 times is important
Biotech6 days ago
Apart from the rise of the Ibex35, pharma stocks fell by 2.7% in the second quarter