Lending crowdfunding platform Leone Investments is one of the newest to enter the real estate crowdfunding sector. Since the first campaign in 2022, the platform has raised €5.7 million helping to fund 17 real estate projects.
On average, an investment opportunity is closed in less than 24 hours, but there have been cases where €320,000 was raised in just 54 seconds and over €740,000 in less than an hour, a sign of the market’s strong interest in this platform.
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Leone Investments has 2,000 registered users on the platform
Leone Investments is aimed at an audience of innovators and visionaries intent on riding the new trend of conscious investing, who are part of the 35-55 age group without any gender distinction, trying to convey the importance of investing in something that is known or can be explained with a simple educational step.
The goal is to try to involve even those who have never considered this area because of the bureaucratic complexity that often disincentivizes them from reading contract documents.
The promoters of this new project, are two young people under 30, Armando Perrone and Davide Cozzali, and two entrepreneurs, Leonardo Leone and Claudio Rossi, who, finding a market need regarding the growth of investment.
The company is now awaiting authorization under the new European crowdfunding regulation and is growing steadily.
It currently employs seven operational professionals and aims to increase this number by three by the end of the year. There are about 2,000 registered users on the platform, which the company aims to quadruple by 2024.
Leone Investments aims to form its target audience
Leone Investments aims to be the “Booking” of investments: just as Booking connects tourists with accommodations, so Leone Investments connects investors and real estate companies.
Through the platform the purchase of real estate is financed, the process generates a capital gain that will then be distributed among the investors who participated in the financing.
The choice of property is not only based on the opportunities that can be derived but also on the fact that they often belong to owners in financial difficulty, unable to meet the costs of a mortgage, for example. By intervening in this way, the property is prevented from going to auction, allowing the owner to free himself from future debts and the investors to benefit financially from the transaction
In addition, Leone Investments has a very important human component: the investor managers have a fundamental and formative role of financial literacy, when a client signs up within the platform they are contacted and guided in their crowdfunding investment choice to be able to reconcile their needs with respect to the opportunities that this type of investment offers.
Armando Perrone, co-founder of Leone Investments clarifies “Our intent is not only to generate profits to make shareholders happy but also to orient our audience towards a more aware financial culture. There is a high rate of financial illiteracy in Italy, which is why we try to give the necessary information in the clearest and simplest way possible so that everyone, starting with young people, can have the right foundation to know the market and make the right investment.”
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First published in Crowdfunding buzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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