Luxury brands do their best to create exclusive and highly crafted products. A car company like Bentley could easily differentiate itself from other brands by employing proprietary technology and craftsmanship in their autos.
Which other car maker will allow you to travel st 200 mph swathed in rare leathers and sheep’s wool carpeting?
And while design and colors schemes can also create high demand for a marque, one cachet of products is at the whim of technological limits.
Luxury smartphones saw the height of their popularity in the mid-2010’s as phone makers such as Gresso and Vertu created out of this world housings and cases for what was traditionally, mass market technology and platforms. Aside from shiny diamonds and reptile sourced leathers, there really isn’t much difference in performance than what you would find off the shelf at your local wireless provider.
So the real question is, where does the smartphone experience lie? Is it more important to have a case that feels luxurious to the touch or is the ability to scroll through Snapchat / Facebook and Instagram with ease while watching the latest episode of Game of Thrones more of a priority when it comes to mobile technology?
Gresso and Vertu are two of the largest luxury smartphone makers. Vertu focuses on the Android platform while Gresso has an iPhone and Android luxury solution.
Gresso’s top model is it’s iPhone 7 Diva D4 model which does come with 11 brilliant diamonds, an 18K gold case and stamped number indicating its place in the limited edition collection. The smartphone includes 2.34 GHz quad-core processor and is available in any iPhone 7. Is a blingy case like that worth the extra money? As long as we can play Candy Crush and use Tinder at the same time, we’re good!
Vertu’s flagship Constellation line suggests not only are you getting premium housing, but you are getting premium technology too. The luxury brand spotlights the device’s ability to make encrypted calls and its enhanced security features. Being on the ‘other’ platform has its advantages with the vast array of mobile apps from the Google Play Store including security and antivirus apps for Android that will rival any in-house software that Vertu can offer.
The Constellation is handbuilt in England which does offer some cache and also explains the price tag. It doesn’t explain why you get an older model Qualcomm Snapdragon processor running at 2.2 GHz. Bentley’s are never slower than their competition.
Luxury is really a mindset these days and affluent millennial’s, (one of the more important buying groups) are shying away from the bling and are being more practical with their smartphone dollars. Luxury smartphone makers need to shuffle their resources to the development of new and unique internal technologies instead of focusing on the bling factor and embedding free antivirus apps on their devices.
A faster more intuitive experience is what affluent smartphone users are interested in but that’s not to say alligator skin isn’t really nice.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
The three ways blockchain makes the supply chain more secure
One solution that small localized businesses apply to fulfil the constant need of preventing one’s business from any threat emerging...
Marsi Bionics open a round of €1.5 million to manufacture its exoskeletons
The Spanish company Marsi Bionics will use the funds to develop its pediatric products on an industrial scale and prepare...
The DeepSpeed JetSki collected 400,000 in a few hours from the launch of its crowdfunding campaign
In its second equity crowdfunding campaign, Sealence, a startup that is developing the DeepSpeed marine jet, has surpassed the minimum...
Banca Finint has just launched Finint Online
The new product, which can only be activated online, offers four constraint options (involving the unavailability of the amounts paid...
Why pre-COVID economy wasn’t all that great
If all goes well in D.C. and with the vaccine and the economy, the Fed should begin to significantly taper...
Featured6 days ago
How are ESG company news deciphered with Artificial Intelligence
Business6 days ago
Four trends transforming the world of venture capital
Business6 days ago
Five easy ways to start an online business from home
Business5 days ago
Is having a financial contingency plan a smart business move?