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McDonald’s failed menu items

McDonald’s is the most famous and well known fast food restaurant chain founded in 1940.

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This list is all about the McDonald’s failed menu items that this fast food restaurant chain has offered throughout its existence.

Whether it’s a poor product development, unusual taste or bad timing, McDonald’s had it all:

The Hula Burger

While many McDonald’s products have failed over the years due to pricing or marketing issues, the Hula Burger was simply a bad sandwich. Ray Krok may have turned a handful of restaurants into the world’s largest fast food franchise, but his pineapple burger was simply a bad idea.

Previously, strict Catholics would not eat meat on Fridays, so the company thought they could capitalize on that demographic with this meatless sandwich. The Hula Burger which was essentially a slice of grilled pineapple and cheese was pulled from restaurants shortly after its debut.

The McGratin Croquette

The McDonald’s Fillet-o-Fish can be a hit or miss item with most consumers, but at least it’s reminiscent of the familiar frozen fish sticks most people ate as kids. That being said, it seems that most clients would prefer that McDonald’s stay away from seafood.

The strange concoction called the McGratin Croquette for most people feels like the end result of a bad experiment. The Gura Koro as it is known in Japan consists of ground shrimp, mashed potatoes, and deep fried macaroni, all mushed together into a pattie. Smother it in its mystery brown sauce and you got yourself a culinary misadventure. It was designed specifically for Japanese markets but it failed so bad that not even the odd marketing could help.

McDonald's failed menu items

The McGratin Croquette. (Source)

McPizza

In the late 1980s, McDonald’s had about 40% of the American burger market, but sales consistently lagged around supper time. Pizza mega-franchises, like Pizza Hut, simply ruled dinner.

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But McDonald’s had already won breakfast and they wanted to go after every meal. Though they had test marketed personal-sized pizzas in the late 1970s, the following years saw them introduce various pizza sizes in various locations, including the pizza-pocket style McPizza which failed.

But with their fresh-made, oven-baked pizza, they were going all in. The pizza was a wrench in the well-greased gears of the McDonald’s kitchen. By the end of the 1990s, the McDonald’s pizza dream was essentially dead.

McHotDog

Doesn’t a hot dog seem like a guaranteed success for any major fast food franchise? Well, McDonald’s and hot dogs have had a long and complicated history. In fact, the McDonald’s Corporation founder Ray Krok, banned hot dogs from his restaurants, because there was no way to know what’s inside them.

Following his death in 1984 however, a number of attempts have been made to introduce hot dogs in one form or another to the McDonald’s menu in select American and UK markets. But time and time again, they just failed to catch on. There’s even been an attempt to market a chili McHotDog in Japan.

McDonald's failed menu items

The McHotDog. (Source)

McSpaghetti

It’s hard to believe that anyone at McDonald’s had faith in this product. Don’t people go out for fast food because they don’t feel like having spaghetti for the 3rd time that week?

McDonald’s tried it in Italy and, unsurprisingly, it bombed. Nothing sells quite like a country’s most cherished and widely available dish, as poorly prepared by an American fast food chain. America was equally disinterested. It took too long to prepare, lacked flavor, and simply couldn’t satisfy the cravings that drive people to McDonald’s in the first place. The weirdest thing about the McSpaghetti though, it was a surprise hit in the Philippines and is still available there today.

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With an international experience in research and analysis, Magdalena joins the team of Born2Invest as the new in-house head of product research and financial analysis as well as a contributor to the website. She obtained her bachelor degree in Business and Economics in her hometown Skopje-Macedonia, and a master degree in Electronic Business Management. As a talented and dedicated student, Magdalena had the opportunity to work abroad in the USA and Mexico complementing her curriculum with valuable skills and know-how, while being part of some prestigious companies in her professional career. With her love for reading and writing, she is one creative individual with a strong opinion on current developments and trending topics from business and financial point of view.

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