5G has started to roll out, but many consumers are not excited about it given the poor and unreliable cellular services today.
Here comes another holiday season for people to do some shopping and/or splurging. Why do people tend to overspend and how can holiday spending be curbed?
Businesses can tend to mislead customers with lies. Here’s what entrepreneurs should know about this and how it kills customer loyalty.
Thaler won the prestigious award for his work on the factors that determine how an individual spends.
The U.K.’s weakening economy is just one of the many concerns that are worrying retailers, particularly in the high street.
There are scientific principles that companies can use in marketing that could influence their consumers' decision making.
Lying is a toxin that poisons the relationship between businesses and consumers.
There’s no better way to reward consumers than to show them that your company is listening to their concerns.
Fast food restaurants localize their menu to deliver dishes familiar to the citizens' taste buds while serving their signature food.
It takes a great amount of effort and time to maintain a high level of quality control during data collection processes.