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If there is a group that has easily adapted to the rapid changes in the digital world, then those would have to be the youth of...
Each adult with a smartphone is engaged in campaign news or issues, not only because they can’t help it and it’s inevitable, but also because it...
Engagement can be built by a brand by knowing how to leverage influencers—i.e. writers, bloggers, and all sorts of content creators—out there.
Through the use of hashtags, retweets, reposts, or liked posts, news can spread very quickly.
Celebrities garner a community of fans who follow their every move regardless of whether they ask them to or not.
It seems like there is always someone out there hoping to one-up the previous record of being the most talked about raison d'etre for the day.
Keep in mind that your audience wants to connect not with a brand, but with a human being.
As Benjamin Franklin once said: "Either write something worth reading or do something worth writing."
More and more entertainment fans are using different kinds of social media platform to reach out to their idols.
Being on every platform there is on the Internet could also prove to be detrimental for business, as the more platforms there are, the more it...