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Dutch Royal FrieslandCampina acquires Jana Foods

Americans now have easier and expanded access to premium Dutch cheeses with FrieslandCampina’s acquisition of Jana Foods.

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Cheese-loving turophiles and wine-loving oenophiles can rejoice amid the recent announcement that global dairy giant Dutch Royal FrieslandCampina N.V., among the largest dairy companies in the world, has acquired U.S.-based importer and marketer Jana Foods. While this development is certainly a boon for both companies and represents forward momentum of FrieslandCampina’s reported investment growth strategy, Americans, themselves, will also realize a tasty gain. The deal allows FrieslandCampina to avail a greater breadth of its cheese products to consumers in the region.

Americans will realize great benefits from the deal, vis-a-vis enhanced access to FrieslandCampina’s portfolio of products that cover a wide range of specialty imported Dutch cheeses. These include mild, aged and smoked Gouda, Edam, Maasdam, Emmental and Goat Cheese. Its array of offerings is available in a variety of formats from wheels, loaves and wedges to slices, snacks and shaved. Courtesy of Jana Foods, FrieslandCampina specialty cheeses can be found across the United States in the deli section of supermarkets, club stores and mass merchandisers.

Amid the excitement of the acquisition, FrieslandCampina also aptly announced the debut of its new product line, Frico Cheese—a suite of four imported Dutch varieties. These include a Gouda Snack in convenient 20-gram portions packed eight to a bag; a shaved Goat Cheese in a 5-ounce cup; a line of Cheese Slices in easy peel and re-seal packaging (also featured in display-ready cases for easy merchandising); a line of Cheese Loaves featuring Gouda, Maasdam, Emmental, and Goat Cheese for behind-the-counter slicing; and a line of Cracker Cuts featuring cracker-sized Gouda, Mediterranean Herb and Goat Cheese.

Dutch cheese

The demand for cheese products increase during the holidays. (Source)

This Frico Cheese product launch could not be more well-timed amid the holidays—a period when demand for cheese products soar. But, holidays aside, this new line represents FrieslandCampina’s publicly stated intentions “to meet the growing consumer demand in cheeses” as well as the “needs of today’s consumer with superior products that cheese enthusiasts have called for.”

These eagerly anticipated new introductions join the existing line of Frico products, both in their traditional wheel-and-ball formats. No newcomer, Frico is a global brand in its own right with a rich history dating back to 1898. It’s long been revered for its top-quality, mouthwatering cheeses in over 90 countries around the globe. The company imparts that its unique Dutch cheeses originate in the open landscapes of Holland, all naturally ripened and crafted by experienced cheese-makers to provide the most authentic natural flavors.

All told, this FrieslandCampina-Jana Foods acquisition and Frico product line rollout will indubitably make this gal’s holidays “grate.”


DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Branding, business and entrepreneurship success pundit, Merilee Kern, MBA, is an influential media voice and lauded communications strategist. As the Executive Editor and Producer of "The Luxe List International News Syndicate,” she’s a revered consumer product trends expert and travel industry voice of authority who spotlights noteworthy marketplace change makers, movers and shakers. Merilee may be reached online at The Luxe List.

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