Russell Brand helped Audioboom gain about 200,000 registered users and 150 new content partners after promoting the platform.
Podcasts attract 49 million American listeners each month. With this, advertisers can tap on podcasts for a wider reach to promote their brands.
People in Norway are now ditching the vintage radio in favor of digital ones.
The numbers of advertisers spending on mobile ads have been steadily increasing over the years.
The podcast industry is currently booming and a lot of investors and businessmen are taking notice.
The way Netflix distributes its content is so efficient that almost everyone is attempting to replicate it to reproduce the same success Netflix received.
When we are watching a film, we take and absorb what’s happening and understand the story as we go.
Engagement can be built by a brand by knowing how to leverage influencers—i.e. writers, bloggers, and all sorts of content creators—out there.
The job of journalists is to put information they’ve presented with under a microscope.
The wine and spirits sector recently saw an influx of celebrity endorsements as companies try to remake their images and appeal to new demographics.