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Now, brands need not advertise vulgarity to make a name in the underwear market in the U.S.
Women indeed take note of the underwear a man uses though subliminally.
Some underwear brands chose a different way to market their products, and it doesn't involve attractive models and celebrities.
Before the arrival of the boxer briefs, men can only choose between boxer shorts and briefs.
Tech-imbued underwear startups are growing and making their way towards success with the help of social media.
Most analysts use clothes in measuring the wellness of a country's economy.
The underwear industry is still performing well during economic downturns despite a lot of competition within said industry.
In the U.K., it's the women who are usually purchasing men's underwear.
We all know how dense garters and conspicuous stitches ruined superhero films in the ’60s and the ’70s.
As the men's underwear industry continues to rise, more and more underwear brands are offering something new on the table, giving men a lot of other...