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Multibillion-dollar mixed-use tourist center opens in Montenegro

The Chedi hotels are known for their premium customer service.



chedi lustica

The much-awaited multi-billion dollar tourist and residential haven that’s set to be the new benchmark for modern property investments in Montenegro has opened its doors to tourists last July.

Forbes reported that Luštica Bay, a luxury township project located along the romantic stretch of the Balkan coastline, launched its first completed development, The Chedi Luštica Bay hotel, under the luxurious Chedi brand.

According to an article from Forbes, The Chedi Luštica Bay showcases a modern yet minimalist ambiance brought about by the Asian features of the new hotel. This new tourist destination carries the Chedi hospitality signature, which boasts of one of the best customer services in the industry, making visitors feel pampered and cherished all throughout their stay.

The best part, however, can be found outside the hotel structure. The Chedi Luštica Bay has a spectacular view of the waterfront, where guests can marvel at the grand vista created by the marina, the bay area and the Adriatic Sea.

“We are tremendously excited to be launching the first hotel at Luštica Bay, Montenegro’s largest fully integrated resort development on the Luštica peninsula. Chedi hotels have been created as tranquil settings where, on their journeys, travellers can rediscover the peace of solitude and stillness amid environs of beauty – and we couldn’t think of a more apt location than Luštica Bay for guests to have the legendary Chedi experience,” said The Chedi Luštica Bay general manager Marc de Ruijter.

The Chedi Luštica Bay is the second Chedi development in Europe, with the first in Switzerland). Its idyllic location is right along the entry point to the Bay of Kotor, a UNESCO world heritage site. It will be one of the largest luxury brands in the area, with over 100 rooms ready to welcome guests.


Montenegro’s Luštica Bay project is near the Bay of Kotor. (Source)

The ocean inspires most of the amenities of the hotel. It will have its own private beach, direct access to the promenade and marina, and indoor and outdoor pools to complete one’s relaxing experience.

A Montenegro gem

Luštica Bay is set to become the most luxurious resort development in Montenegro. With over a billion dollars in investment, this project will combine residential, business and tourist infrastructures to make it one of the most lucrative investments in real property. The development will be home to over a thousand residents, with 1,000 apartments and 500 villas and townhouses soon up in the market.

Apart from The Chedi Luštica Bay, the resort development will also feature six other luxury hotels, an 18-hole golf course, two marinas and lifestyle strips, as well as a school and a medical institution. The first phase of the project is expected to be completed next year.

“Montenegro is steadily becoming a go-to destination for those seeking an ultimate luxury Riviera lifestyle. It is with great pride that we are bringing the iconic Chedi brand to Luštica Bay. Along with the launch of the first marina this summer, this is a significant milestone in the development of our project. The Chedi is a perfect fit for Luštica Bay, given the synergies in the brand ethos of both companies. This agreement reaffirms our commitment to the highest quality development and firmly establishes Luštica Bay at the forefront of luxury residential and tourist destinations in the region,” said Luštica Bay CEO Darren Gibson.

The Chedi Luštica Bay is just one of the first of many exciting developments that will soon give new life to the beloved Riviera, and with more brands soon to rise, Montenegro is sure to cement its standing as one of the world’s most luxurious tourist destinations.

(Featured image by The Chedi Luštica Bay, Montenegro) 

Andrew Ross is a features writer whose stories are centered on emerging economies and fast-growing companies. His articles often look at trade policies and practices, geopolitics, mining and commodities, as well as the exciting world of technology. He also covers industries that have piqued the interest of the stock market, such as cryptocurrency and cannabis. He is a certified gadget enthusiast.