Today, we choose whatever we want to listen on our way to the office, in what way we would read a book, or in what form...
Craft liquors seem to be a better alternative: the permutations of flavours they offer, the eccentricity and uniqueness they present, and the ingenuity that comes along...
Having a foolproof business plan is only half of the equation. Innovating new spirits is also important if you don't want to be eaten alive.